Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which level of Maslow's hierarchy of needs do prestige and feeling of accomplishment belong to?
- 2
"Consumers often avoid purchasing products or brands associated with such negative groups because of their symbolic meaning." Which option is defined above?
- 3
Which of the following statements about pricing decisions is true?
- 4
Which of the following refers to the process in which individuals learn and adopt the norms and values of a culture different than the one in which they grew up?
- 5
An adult person only retains his friends in memory about his school years, but forgets the beating he got from his teacher.
What is the right definition of this situation?
- 6
What is the first step of the new-product development process?
- 7
Which one of the following is among the self-fullfilment needs?
- 8
Which of the following is defined as "a customer’s favourable attitude toward a specific brand"?
- 9
If an automotive company, which has purchased materials and parts from an overseas company before, makes new orders, what kind of a B2B purchase decision is this called?
- 10Which of the following is not one of the marketing tools called "marketing mix," or "4 Ps of marketing"?
- 11
Which oen of the following roles in B2B buying refers to anyone in the organization that recognizes a need and requests a purchase?
- 12
What kind of marketing strategy focuses on a small and well-defined segment?
- 13
"Some analyses such as cost, demand, profitability are performed to prove potential economic success of new concepts."
Which of the steps in new-product development process is explained above?
- 14
How many stages are there in a strategic business plan?
- 15
There is only one correct statement below. Choose the correct answer from the following statements about marketing?
- 16
Which of the following term can be defined as “the road map which shows how to get from the current position to the desired position.”?
- 17In SWOT analysis, strengths and weaknesses stem from _______________ but opportunities and threats arise from ________________. Which of the following fills the gaps correctly?
- 18
Which of the following is NOT an approach to the organization of environmental scanning?
- 19
I. Energy
II. Prestige
III. Time
Which one(s) of the these is/are included in the benefits side of customer perceived value?
- 20
"Some markets has started to look for renewable sources." Which option can be the reason for this result?