Deneme Sınavı Soruları

Which one of the following economic and technological factors argues that hightech companies may prefer to enter markets where they can better use their technology advantage?

Which one of the following is among the psychological forces that affect consumers’ decisions?

Which of the following buy phase is always required to fulfill for a straight rebuy situation?

... is the process of selecting, organizing and interpreting information inputs to produce meaning.

Which of the following completes the definition above?

Which of the followings is NOT an important factor when making consumption decisions?

____________ divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.

Which of the following completes the sententence above?

................... involves routine problem solving decision making where the organization has purchased the product before, is satisfied with it, and therefore decides to buy the same product from the same supplier again when the need occurs.

Which one of the following completes the sentence?

Which of the followings refers to the materials, supplies, parts and services bought to create economic value rather than personal use?

What are the people, who have an influence on other people and the decider in the buying centre called?

Which of the following cannot be used to fill the blank in the sentence?

"Market segments must be .............. in order to be evaluated as useful."

I. Personal Selling

II.Payment Period

III.Credit

Which of the above are about the price element of the marketing mix?

The basic human requirements such as food, clothing become _____ when they are directed to specific objects, people, things that might satisfy.

Which of the following completes the sentence above?

If a brand is positioning itself by emphasizing its fast and door-to-door delivery, what kind of positioning strategy is it?

Which one is not among the macroenvironment of a company?

Which of the following completes the sentence above?

The natural environment is affected by __________, and at the same time, natural environment has considerable effects on the marketing decisions of the companies.

Which of the following research reveals customer expectations on a new product’s content or design?

Which one below is NOT one of the four types of consumer experience, termed as the 4Es?

........... are the groups of people who have an interest in the marketer’s ability to achieve their objectives.

Which of the following completes the sentence above?

Which one of the following macroenvirenment factors is related with the "Government Intervention"?