Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following statement can be accepted true about differentiation?
- 2
'If there are more consumer demand in the market for a certain product, the B2B demand for the same product will be higher.'
Which of the following characteristics of B2B markets explains the situation above?
- 3
Which of the following describes farm products and natural products in B2B product classification?
- 4
Learning, perception, motivations, involvement, attitudes, self and personality are stated as the .................................. influencing the consumers.
- 5
Which of the following is NOT one of the roles that exist in organizational buying?
- 6
How do Kotler & Armstrong (2013) define the three main levels of products?
- 7............... is the stage in product development when " sales start to increase but profits are generally negative or very low" ?
- 8
_____ is defines as a customer’s favourable attitude toward a specific brand.
Which of the following completes the sentence above?
- 9
It is the fifth stage of the B2B buying process where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested.
Which stage is mentioned above?
- 10
I- Demographic factors
II- Psychological forces
III- Social forces
IV- Individual factors
V- Financial factors
Which of the above are among the influences that affect consumers’ decisions?
- 11
I. Features
II. Packaging
III. Services
Which of the above are part of product decisions?
- 12
Which one of the following is not one of the components of marketing mix?
- 13
Which of the following is NOT one of the factors that comprise "The Big 5 Personality Traits"?
- 14
Which of the following is TRUE about SWOT analysis?
- 15
________________ is a strategy for company growth by increasing sales of current products to current market segments without changing the product. Which of the following phrases completes the sentence above?
- 16
Which environment is increase in pollution related to?
- 17
I. There must be two or more parties involved like individuals or organizations.
II. Each party must have valuable offer to satisfy the needs and wants of the other party.
III. On one side of the process, there is the marketer and on the other side is the market.
Which process is defined by the combination of the descriptions above?
- 18
Which one of the fallowing is not among the factors that the microenvironment is made up of?
- 19
Which element of the marketing mix provides revenue?
- 20
Which of the following is accepted among the handicaps of marketing research?