Deneme Sınavı Soruları

20 soru
Cevap anahtarı açık: çöz, sonucunu gör

0 doğru · 0 yanlış · 20 kaldı

1
According to B2B product classification, which one of the following is not among the entering goods?
2
I. Test marketing,

II. Generation of new ideas,

III. Business analysis,

IV. Product development programme,

V. Commercialization and control.

Which of the followings is the correct order of the elements of decision-making process?
3
Which option below is not an example of consumer buying behavior?
4
"We screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs."

Which selective process does the above statement describe?
5
Which of the followings can decrease the attractiveness of a market segment?
6
Which of the following factors is not related to the competitive structure of the market?
7
"The individuals in the buying center control access of information into the buying center and the sharing of information among the members in the buying center." Which role of individuals in the buying center is mentioned above?
8
Which of the following is not one of the criteria used for evaluating the usefulness of segmentation?
9
Which of the following factors is not one of the Big 5 Personality Traits?
10
Which of the following can be an example of "power dressing"?
11
I. Culture

II. Learning

III. Motivation

IV. Self and personality

Which of the options above are psychological forces that influence the consumer decision process?
12
Which of the following is the definition of "Captive-product pricing", which is one of the product mix pricing strategies?
13
Which of the followings give the correct order of the stages of consumer buying process?
14
Which of the following business unit refers to products that have a high growth rate and high market share?
15
What is the correct order of the steps in marketing research process?
16
Which of the following terms refers to “the road map which shows how to get from the current position to the desired position”?
17
Which of the following is not one of approaches to the organization of environmental scanning?
18
_____________ is/are the provider(s) of the resources needed by the company to produce its goods and services.
19
To determine the information needed in marketing decisions

To generate any kind of marketing information that might be needed in decision-making

To deliver the generated information to the people or managers who would use this information in marketing decisions when needed

Which of the following includes these functions?
20
Which one of the following is directly related with the place element of marketing mix?

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