Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the stages of B2B process must be followed in all three buying situations of straight rebuy, modified rebuy and new task?
- 2........ refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision. Which term is defined above?
- 3
"_________________means that demand for a certain product is related to the demand of other products." Which of the following fills in the gap correctly?
- 4
Which one of the following is not among the factors that are important when making consumption decisions?
- 5
I. Process
II. People
III. Promotion
Which of the above is among the three more Ps added to marketing mix?
- 6
Which one of the followings related to 4C corresponds to ''place'' within 4P?
- 7
_____ are physical goods and services purchased frequently with a minimum buying effort.
Which of the followings completes the sentence above?
- 8
Which market segment criteria refers to profitability of the segment?
- 9
Which of the followings refers to intangible marketing elements such as travel and hospitality?
- 10Which stage of the family life cycle is indicated by "Financial position improving; some working spouses"?
- 11
In which segmentation variable are age, gender and education examined?
- 12
Which of the following target market strategies includes customizing offers to each individual customer?
- 13
What kind of marketing strategy is SoLoMo marketing?
- 14
Which one of the following is not included among the four major marketing tools of marketing mix?
- 15
Which of the following would be considered as a threat in SWOT analysis?
- 16
I. Escapist
II. Educational
III. Illusional
IV. Esthehic
Which of the above can be given as an example to customer experience types?
- 17
Which of the following explains the existential purpose of businesses?
- 18
Which one of the following markets buy to produce public services?
- 19
- Required information should be clearly defined
- Research process is structured and formal
- Frequently large representative samples can be seen
- Quantitative data analysis needed
- May serve structuring conclusive research
- Help apprehending marketing cases that are difficult to measure
Which of the above statements are about the features of conclusive research?
- 20
What is the term for the act of acquiring a desired object from an individual or entity by providing something in return?