Deneme Sınavı Soruları

20 soru
Cevap anahtarı açık: çöz, sonucunu gör

0 doğru · 0 yanlış · 20 kaldı

1
In which type of segmentation buyers are divided into segments based on their knowledge, attitudes, uses or responses to a product?
2
Which one/s is/are the component/s of business markets? I. manufacturers II. resellers III. non-profit organizations
3
Which one of the following is the member of the B2B buying center which controls access of information into the buying center and the sharing of information among the members in the buying center?
4

"_______________ means that the demand for a B2B product depends on the demand for the finished product in the B2C market." Which of the following fills in the gap correctly?
5
Which one of the following is not a role in B2B buying?
6
Which of the followings is not a function of channel members?
7
Which one of the following is not among the characteristics of B2B markets?
8
"Which level of Maslow's Hierarchy of Needs does the need for intimate relationships and friends belong to?
9
According to the value chain, which one of the following includes B2C activities?
10
Which of the following is not among The Big Five personality traits?
11
The roles of spouses may take several different forms in decision making process.

Which of the following is not among these forms?
12
In the ....... stage sales are rapidly rising, costs are average and customers are characterised as early adopters.

According to characteristics given in the above statement, which one of the following product life cycle stages fills the blank?
13
Which of the following is among the elements included in the product component of marketing mix?
14
"The microenvironment consists of actors close to the company that affect its ability to create superior customer value."
Which of the below is NOT considered one these "actors"?
15
Which one is NOT a force of macroenvironment?
16
I. Resellers

II. Financial intermediaries

III. Suppliers

Which one(s) of these is/are among the marketing intermediaries?
17
Which one of the following is not among the features of information marketing managers need in decision making?
18
Which of the following terms can be defined as general results that businesses strive to get?
19
Which of the following is NOT included in the term "market"?
20
Which one of the following tasks can be an issue of a research design?

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