Ünite Sınavı Soruları

Which paradigm believes that if companies produce a good quality product at reasonable prices, it will be sold without marketing efforts?

Which of the below can be regarded as an example of physical products?

Which of the following concepts holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being?

Which of the following marketing communication tools best serves the purpose of inviting university students to promote specific businesses?

I. Prestige 

II. After sale services

III. Time

IV. Quality product

Which of the above is/are part of customer benefits?

Which one of the following is not included among the market offerings through which consumers’ needs and wants are fulfilled?

I. There must be two or more parties involved like individuals or organizations.

II. Each party must have valuable offer to satisfy the needs and wants of the other party. 

III. On one side of the process, there is the marketer and on the other side is the market. 

Which process is defined by the combination of the descriptions above?

Which one of the following is directly related with the place element of marketing mix?

Which of the following is an economy term that means "customer’s need and want for a product must be coupled with purchasing power (money, resources) to obtain the
product"?

'In many cases customers and companies may have close personal and social relationships. Especially in service industries like banks, restaurants and insurance agents, the service provider and customers develop interpersonal relationships. Social relations between parties involved must be based on trust' Which type of relationship bonds is mentioned here?

i) It is an exchange process,

ii) Creates customer value,

iii) It is only about customers.

Which of the above statements about marketing is/are true?

Which element of the marketing mix provides revenue?

Which type of orientation focuses on selling what a company produces rather than producing what consumers need?

According to the definition approved by Board of Directors of The American Marketin Association, which one of the below does marketing NOT have value for?

Which of the following is NOT included in the term "market"?

I. A bakery sends birthday wishes and offers a free birthday cake to a customer on her birthday. 

II. A hairdresser offers a free manicure service after every five services bought.  

What type of Relationship Bonds exist in these situations?

In an exchange process where one party mainly gets a positive feeling but no products or services for himself/herself, what could he/she be doing?

In which of the situations below can a market exist?

Which of the following cases is an example of  displaying a need rather than a want?          

Which one of the following companies give customers the highest priority while conducting business?