Ünite Sınavı Soruları

....... is a combination of products, services, information, or experiences offered to a market to satisfy a need or a want.

Which of the below is the right term to fill in the blank?

Which of the following marketing approaches is the one that focuses on selling what the company produces instead of selling what the consumers need?

Which element of the marketing mix is the one that provides revenue?

Which of the following is NOT included in pricing decisions?

What does a 'want' mean?

What is the reason why people choose certain brands/companies over others providing the same goods and services?

Which paradigm believes that market-oriented companies give customers the highest priority while conducting business?

Which one of the following paradigms prioritize producing as cheaply as possible and keep prices low as the key to success in business?

What term is used to describe the idea that if a company satisfies the customer and gains loyalty, it can keep selling products to the customer during his/her lifetime?

Which term describes the idea that by satisfying customers and gaining their loyalty, a company can continue selling products throughout customers' lifetime?

i) Structural bonds

ii) Psychological bonds

iii) Financial bonds

Which of the above is/are among the bonds that companies use in relationship marketing?

Which one below is NOT one of the four types of consumer experience, termed as the 4Es?

I. Energy

II. Prestige

III. Time

Which one(s) of the these is/are included in the benefits side of customer perceived value?

Which of the followings is one of important points about marketing? 

Which one of the following terms refers to the difference between a consumer’s actual state and some ideal or desired state?

Which of the following is not among the 4Ps of marketing?

Which of the following concepts gives importance to the idea that marketers should always be looking for ways to improve their customers’ experience of dealing with their company and products.

I. The basis of this orientation is that people will buy anything as long as it is cheap enough.

II. In this type of orientation, companies emphasize on development and improvement, quality and adding new features.

III. As a result of this type of orientation, companies could die of “marketing myopia.” 

IV. Companies with this type of orientation give customers the highest priority while conducting business. 

Which of the following above is a feature of production orientation?

Which one of the following is not included among the four major marketing tools of marketing mix?

Which of the marketing management orientations puts the factory first?