Ünite Sınavı Soruları

Which of the following is not a decision about product variable of marketing mix?

Which of the marketing mix elements consist of goods and services, ideas, destinations and nonprofit organizations?

I. Exchange is an act of obtaining a desired object from someone by offering something in return.

II. In the exchange process, there must be two or more parties involved like individuals or organizations.

III. People may spend things other than money in the exchange process.

Which of the above can be said about exchange?

I. Environmental

II. Financial

III. Social

Which one(s) of these is/are among the three types of relational bond companies use?

Which of the following marketing tools included in direct and digital marketing? 

I. Marketing is an exchange process

II. Marketing creates customer value

III. Marketing is just a business function

Which one(s) of these statements is/are among the important points about marketing?

'Through these bonds, company offers some incentives that have a financial value such as price discounts on purchases and loyalty program rewards such as the airline companies’ free miles or the cash-back programs provided by some credit card issuers' Which bonds of relationship bonds of relationship marketin is described here?

What is a 'need'? 

'The basis of this orientation is that people will buy anything as long as it is cheap enough. This orientation works best in a seller’s market when demand is greater than supply because it focuses on the most efficient ways to produce and distribute products.' Which paradigm is being described here?

Marketing occurs when people decide to satisfy needs and wants through ________.

Fill in the blank with the correct answer.