Prıncıples of Marketıng (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which one of the following concepts related with the philosophy of setting better objectives answers the questions of “should it be done?”, “why?” and “what will be the impact?”?
- 2
S.M.A.R.T. is an acronym that is used to guide the development of goals. Which of the following is not included?
- 3
Which of the following tells us about an organization's purpose?
- 4
According to the growth strategies, which one of the following is the name of the strategy which a business continues its operations with the present products in its present markets?
- 5
SWOT analysis must be __________ focused to achieve maximum profitability.
Which of the following words completes the sentence best?
- 6
Which of the following creates the product’s image among other products of the same sector as well as rival products?
- 7
According to the S.M.A.R.T. philosophy, which of the following criterion is used to answers the question "how will you know objective meets expectations?"
- 8
What states the standards for the future success of a business?
- 9
Which of the following is not among potential external opportunities during SWOT analysis?
- 10
Which one of the following refers to the road map which shows how to get from the current position to the desired position?
- 11Which of the following is a good description for the term 'strategy'?
- 12
Which of the following is among the stages of a strategic business plan?
- 13
Which one of the following terms states the standards for the future success of a business?
- 14
............................. is dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior and who might require seperate products or marketing programs.
Which of the following completes the sentence above?
- 15
Which of the following is not among the strategies to follow to monitor and evaluate the operations?
- 16
Which of the following explains the existential purpose of businesses?
- 17
Which of the following is also called action plans?
- 18
Which of the following business unit refers to products that have a high growth rate and high market share?
- 19
Which of the following term refers to "a statement of the organisation's purpose"?
- 20
Which of the following is a potential internal strength?