Ünite Sınavı Soruları

Which of the following is the strategy used for a company's growth by identifying and developing new market segments for current company products?

Which of the following term can be defined as “the road map which shows how to get from the current position to the desired position.”?

Which of the following completes the sentehce above?

_________ is a set of controllable tactical marketing tools that a firm blends to produce desired response in target market.

I-  Better products' entering the market is considered as weakness for a company

II- Being stronger compared to rivals reflects strengths for a company

III- Company's strengths are meaningful only when they make profit for company

Which of the above statements related to SWOT analysis is/are correct? 

Which of the following correctly represent what the letters in the acronym S.M.A.R.T stand for?

Which one of the following is not a stage of a strategic business plan?

Which one of the following is not among the Strategic Marketing Plan?

In which of the following levels of planning is the SWOT analysis performed?

Strategic business units are characterized in four quadrants such as Stars, Question Marks, Cash Cows and Dogs. 

I.They have potential of generating high amounts of cash. 

II.They can generate enough cash to be self-sufficient.

III.They are the products, brands or divisions with both low growth rate and low market share. 

IV.They are the products, brands or divisions that have a high growth rate and high market share. 

Which of the above are among the characteristics of dogs?

Which of the following are detailed plans which are prepared for specific products or a specific organizational department?

 is a strategy for company growth by identifying and developing new market segments for current company products."

Which of the following completes the sentence above?

In the programming of the marketing mix, deciding who will be a part of the marketing organization is referred to as .......

Which of the following growth strategy involves converting existing products into new products?

Which one of the following terms is used to define the collection of businesses and products that make up the company?

Which one of the following refers to the division of the market into distinct groups of buyers with different needs?

I.Manager summary

II.Strategies

III.Financial plan

IV.Staff summary

Which of the above are among the contents of the annual marketing plan?

Based on the English abbreviations of the words, the marketing mix elements are called “4P”s. Which of the following answers gives these words correctly?

Which of the following strategies is explains a company’s growth through starting up or acquiring businesses outside the company’s current products and markets?

Which of the following is not one of the stages of a strategic business plan?

While a ............ states the fundamental reason of existence of a business, ........... reflects the businesses’ future.

Which of the following combinations completes the sentence above?