Prıncıples of Marketıng (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following answers the questions of “can the person do it?
- 2Which of the following is NOT one of the principles of SMART goal setting?
- 3
Which of the following strategy is used when products are eliminated to reduce the business portfolio?
- 4
I. Customer satisfaction
II. High level of profit
III. Environmentally conscious business applications
Which one(s) of these can be the values of a company?
- 5
The ____________ of a business explains its task, which serves as guidelines to make decisions for all related matters involved in business.
Which of the following completes the sentence above?
- 6
................... is reducing the business protfolio by eliminating products of business units that are not profitable or no longer fit the company’s overall strategy.
Which of the following completes the sentence above?
- 7
Which one of the following is a stage of strategic marketing plan?
- 8
-------- establishes where a company wants to be in the future over a specific period of time.
Which of the following completes the sentence above?
- 9
________________ is a strategy for company growth by increasing sales of current products to current market segments without changing the product. Which of the following phrases completes the sentence above?
- 10
Which of the following is a must do for companies in the process of institutionalisation?
- 11"............. is a set of controllable tactical marketing tools- product, price, place and promotion- that a firm blends to produce desired response in target market." Which of the following completes the sentence above?
- 12
“Providing a unique shopping experience through its ultimate service approach, pioneer applications, broad product portfolio and family budget friendly pricing strategy. Creating value for all stakeholders through its eco friendly and community-focused operational approach.”
Which of the following is described in the statement above?
- 13Which of the following is NOT one of the steps in a Strategic Marketing Plan?
- 14
Which of the following term shows the current situation of the marketing program and involves analyzing?
- 15
Which of the following statements is true for “vision”?
- 16
Which of the following is not one of the stages of a strategic business plan?
- 17
In the growth-market share matrix, strategic business units are characterized in four quadrants. Which of the following is not one of them?
- 18
Which of the following terms can be defined as general results that businesses strive to get?
- 19
How many stages are there in a strategic business plan?
- 20
Which one of the following refers to the strategy for a company’s growth through starting up or acquiring businesses outside the company’s current products and market?