Ünite Sınavı Soruları

Which of the following would be considered as a threat in SWOT analysis?

I.Ensuring the effective use of marketing resources

II.Achieving the marketing goals 

III.Identifying the necessary changes

Which of the above is/ are among the purpose of marketing monitoring?

Which of the following is the strategy used when a company gets a lot of cash flow from a strategic business unit and decide to use that cash to finance other units?

According to BCG matrix; which one of the following defines the SBUs which have low market growth rate and high market share?

Customer satisfaction, employee satisfaction, serving the public are examples of a company's __________ .

Which of the following is a component of the S.M.A.R.T. philosophy?

I. Defining the company’s values, mission and vision

II. Performing a situational analysis

III.  Formulating marketing mix

Which one(s) of these is/are among the four stages of a strategic business plan?

Which of the following level of planning establishes the mission, vision, values and long-term goals of a company and formulates strategies to accomplish those goals?

Which one of the following can be defined as a threat in a SWOT analysis?

Which of the following is not one of the contents of annual marketing plan?

Which of the following is not one of the contents of Annual Marketing Plan?

Which of the following terms refers to “the road map which shows how to get from the current position to the desired position”?

Which of the following characterized SBUs is define business units with a high growth rate yet low market share?

Which of the following is the correct definition for 'Annual Marketing Plan'?  

Which of the following completes the sentehce above?

________ are principles and shared beliefs that unite customers, business, managers and staff.

What are principles and shared beliefs that unite customers, business, managers and staff called?