Ünite Sınavı Soruları

If a company is facing protests by an environmental group, what kind of publics are they probably having issues with?

Which one of the following actors of microenvironment serves as the providers of the resources needed by the company to produce its goods and services?

Which one of the following terms stands for the distribution channel companies that help the company to find and/or sell customers?

Which of the following is one of the major forces in a company’s macroenvironment?

Which of the following is not one of the microenvironment factors of a company?

Thinking that X company serves in the transportation sector, which one of the following cannot be a competitor for it?

Which public category represents conscious consumers who are powerful against companies?

Which of the following describes firms that help companies to promote, sell and distribute their products to final customers?

 _____________ is/are the provider(s) of the resources needed by the company to produce its goods and services.

Which one of the following markets buy to produce public services?

Which of the following completes the sentence above?

The natural environment is affected by __________, and at the same time, natural environment has considerable effects on the marketing decisions of the companies.

Which one of the following approaches to environmental scanning can be considered to be the most affective but costly?

"The microenvironment consists of actors close to the company that affect its ability to create superior customer value."
Which of the below is NOT considered one these "actors"?

___________ are made up of marketing research companies, advertising agencies, media firms, public relations companies, and marketing consultancy companies.

Which of the following generation type values individuality, self-expression, optimism and define themselves with careers many of who are workaholics?

Which one of the following is not among the approaches to the organization of environmental scanning?

____________ is(are) collection and evaluation of information from micro and macro marketing environment that might affect company and its strategic marketing decisions.

Which of the following market types make purchases to produce public services?

Which one of the following is not among the macroenvironment factors?