Prıncıples of Marketıng (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which one of the following economies is related to consuming most of its own agricultural and industrial output by offering few market opportunities?
- 2
Which of the following is not one of approaches to the organization of environmental scanning?
- 3
What marketing intermediaries help companies to stock and move goods from the point of origin to final destinations?
- 4
If a person were born after 2010, which generation would he/she belong to?
- 5
Which of the following includes the company’s all workers?
- 6
I. Resellers
II. Financial intermediaries
III. Suppliers
Which one(s) of these is/are among the marketing intermediaries?
- 7
"Defining competition" narrowly can cause marketing myopia.
For the bus company Kamil Koc, which one of the below is an examply of narrowly defined competition?
- 8
Which of the following helps a company to find some funds to achieve its goals?
- 9
........... are the groups of people who have an interest in the marketer’s ability to achieve their objectives.
Which of the following completes the sentence above?
- 10
Which one of the following is true about marketing environment?
- 11
Which marketing intermediary helps companies with stocking and shipping?
- 12
If a customer prefers to purchase a Migros brand product over a national brand, what is this called?
- 13
Which environment is increase in pollution related to?
- 14
Which of the following is TRUE about SWOT analysis?
- 15
Which of the following are the marketing intermediaries?
- Resellers
- Physical Distribution Firms
- Marketing Services Agencies
- Financial Intermediaries
- 16
Which of the following is NOT an approach to the organization of environmental scanning?
- 17
In a company, which department is responsible for setting the objectives of the company?
- 18
Which of the following generations is defined as the newest generation and born after 2010?
- 19
I. People get married at later ages and have fewer children.
II. Although the population is aging, it still has a young population.
III. The number of both one-person households and single-parent households are decreasing.
Which of the above is/are true of Turkey's demographics?
- 20
"...... are distribution channel companies that help the company to find and/or sell customers."
Which of the following is described with the above sentence?