Ünite Sınavı Soruları

Which one is not among the macroenvironment of a company?

Which of the following key points of the SWOT analysis?

1. Strengths
2. Weaknesses
3. Opportunities
4. Threats.

In which environmental scanning system does a company create a team of functional managers(sales, marketing...) to conduct environmental scanning?

Which term refers to measurable aspects of population structures and profiles?

Which of the following does NOT belong to company's macroenvironment?

Which generation is defined as the newest generation?

_________ represent rich markets that can afford to buy many different products and services.

Which generation is made up of individuals born between 1964 and 1978?

Which one of the following countries has a smaller economy than others?

Which of the following buy to produce public services?

Which of the following refers to company’s workers, managers, volunteers and board of directors?

Which one is NOT a force of macroenvironment?

Which of the following completes the sentence above?

__________ is the effort of companies to choose packaging, design and other aspects of the product that are nature-friendly

Which of the following generation types is regarded as the newest generation?

Which one of the following is not an element of microenvironment?

__________ involve(s) offering financially cautious buyers greater value— the right combination of quality and service at a fair price.

Which one buys something to produce public services?

What is the term used to describe the generation born between 2000 and 2010, whose lives are shaped by the digital age?

Which of the following factors is made up the microenvironment?

1. Company
2. Suppliers
3. Marketing
4. Intermediaries
5. Competitors
6. Publics
7. Customers