Prıncıples of Marketıng (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
In a company, _________________ sets the company’s mission, and all the objectives and strategies are set based on this mission. Which of the following fills in the gap correctly?
- 2
If a person were born between 1946 and 1964, which generation would he/she belong to?
- 3
_____________ is/are defined as the generation born after 2010.
- 4
Which one of the following public groups include company’s workers, managers, volunteers and board of directors?
- 5
Which country does the term "six pocket syndrome" come from?
- 6
If a person were born after 2000, which generation would he/she belong to?
- 7
Which of the following describes people who have an interest in the marketer’s ability to achieve their objectives?
- 8
Which one of the following is a way to evaluate environmental forces?
- 9
Which of the following statements about Generation Alpha is true?
- 10
Which one of the following is an element of the company's microenvironment?
- 11
_____________ comprises actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers.
- 12
Which one of the following macroenvirenment factors is related with the "Government Intervention"?
- 13
Which of the following refers to the distribution channel companies that help the company to find and/or sell customers?
- 14
Which one of the fallowing is not among the factors that the microenvironment is made up of?
- 15
Which of the following includes functional managers to create a team in order for conducting environmental scanning?
- 16
Which one of the following generation is made up of individuals born between 1964 and 1978 and reached adulthood in tough economic times?
- 17
Which one of the following is not among the actors of microenvironment?
- 18
"Some markets has started to look for renewable sources." Which option can be the reason for this result?
- 19
Considering the economic environment, which of the following countries has the largest economy in the world?
- 20
________ include company’s workers, managers, volunteers and board of directors.