Ünite Sınavı Soruları

Allison Hotel managers are planning to open a glamorous restaurant. Before they decide what kind of a place they should design they would like to learn the public tendencies. In this case how they gather the information?

Which of the following is the last stage of marketing research process?

Which of the following gives the correct order of; data, information and knowledge?

Which of the following is an example of probability sampling?

_________________ or in other words market monitoring information covers the data and information that marketing decision makers need about market changes. Which of the following fills in the gap correctly?

Which of the following data collection methods is used in conclusive research?

A textile company observes a new dynamism in the children's market. The company wants to verify this observation by ready-made data provided by other institutions to enter the children's market as a new market.

What is the data to use?

What kind of marketing research do marketing managers conduct to determine the most suitable distribution methods, the appropriateness of channel members, the best locations for warehouses and retail outlets?

1. Required information should be clearly defined
2. Research process is structured and formal
3. Frequently large representative samples can be seen
4. Quantitative data analysis needed
5. May serve structuring conclusive research
6.  Help apprehending marketing cases that are difficult to measure

Which of the above statements are about the features of conclusive research?

Which one of the following tasks can be an issue of a research design? 

... is a type of initial research that provides information to understand the scope of the current marketing problem.

Which of the following completes the definition given above?

Data - Analysis - Information - _________ - Knowledge

Which of the following covers the data and information that marketing decision makers need about market changes?

Which of the followings is included in  Micro Environmental Factors of  marketing? 

Which of the following research reveals customer expectations on a new product’s content or design?

A car company cannot decide whether to advertise only on television or on both television and radio.

Which of the following research types does this company need?

I- The lesser amount of required and relevant information compared to larger amount of redundant information

II- Being unable to gather critical marketing information at the time they are needed

III-Being sure of the accuracy and precision of the marketing information gathered yet to be unable to decide on the necessary action

IV- Being unable to filter the vital piece of marketing information since information is heavily provided by some managers

Which of the statements given above is/are among typical problems that marketing managers encounter in terms of marketing information?

Which of the following is accepted among the handicaps of marketing research? 

Which of the following is among the Micro Environmental factors that affect marketing research?