Prıncıples of Marketıng (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
- To determine the information needed in marketing decisions
- To generate any kind of marketing information that might be needed in decision-making
- To deliver the generated information to the people or managers who would use this information in marketing decisions when needed
Which of the following includes these functions?
- 2
There is only one correct statement below. Choose the correct answer from the following statements about marketing?
- 3
Which of the following conducts marketing research?
- 4
Which of the following reveals the relationship between data, information and knowledge in the correct order?
- 5
I. To determine the information needed in marketing decisions
II. To generate any kind of marketing information that might be needed in decision-making
III. To create new markets for the upcoming products
Which one(s) of these is/are among the functions of marketing information system?
- 6
Which of the following is a type of probability sampling?
- 7
Which of the following is a feature of exploratory research?
- 8
Which of the following consists of numbers, records, symbols, and the like about facts?
- 9
Which of the following is true about the functions of Marketing Information System?
- 10
Which of the following is NOT a typical problem that marketing managers encounter in terms of marketing information?
- 11
Which one of the following terms consists of numbers, records, symbols and could be obtained from events, changing circumstances, and developments that occur in the business environment?
- 12
Taking the role of marketing research in marketing system into consideration, which one of the following is a micro environmental factor?
- 13
Which type of research helps to the following? :
- Determining which variables are the cause and which variables are the effect or result;
- Defining the nature of causal relationship;
- Predicting the possible consequences.
- 14
Which one of the following stands for the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation that the company encounters?
- 15
Which one of the following is not among the factors that create uncertainty and risk in the business environment, and consequently generate a fundamental need for marketing information?
- 16
Which of the following is one of the internal sources for secondary data?
- 17I- While exploratory research aims to provide insights about the nature of marketing problem or issue at hand, conclusive research proposes to test specific hypothesis and relationships. II- Research process is structured and formal in exploratory research ,whereas research process is flexible, unstructured and progressive in conclusive research. III- While exploratory research employs surveys, conclusive research uses qualitative interviews. Which of the statement(s) given above is/are true about the difference between exploratory and conclusive research?
- 18
"In decision-making marketing managers do not need any form of information, but need current, reliable, accurate and ___________ marketing information." Which of the following fills the gap correctly?
- 19
Which of the following is NOT one of the controllable marketing variables?
- 20
Which of the following states the steps of marketing research in the correct order?