Ünite Sınavı Soruları

I. Focusing on and using information as a strategic competitive source

II. Reaching the required information as a result of dispersed information sources in the company

III. Being unable to reach some vital marketing information since they are constrained by some managers

Which one(s) of these is/are among the typical problems that marketing managers encounter in terms of marketing information?

What is the correct order of the steps in marketing research process?

Which of the following is among the crucial components of market intelligence?

Which of the following is one of the micro environmental factors?

Which of the following is NOT one of the categories of marketing research?

A retail shop's sales began to decline without any prior indication or without any significant change in the marketing environment. To identify the current marketing research problem more clearly and to define the major factors related to the problem which research type is needed to be used by the company? 

According to divisions of marketing research, which of the following determines the appropriateness of channel members?

Which of the following is NOT a member of marketing environment?

Which of the following is NOT one of the occasions where companies can use marketing research to get insights about the market?

Which research type is conducted to describe specific marketing facts, to test prespecified hypotheses and to examine specific relationships?

Which of the followings is an example of primary data in marketing research?

In marketing research, what is the data already collected for another purpose called?

Which of the following methods belongs to exploratory research?

I. Including principles, processes, methods, people and instruments

II. Spontaneous and sudden information generation

III. A planned and systematic effort

IV. Discrete research attempts

Which of the given aspects are critical for marketing information system?

I- expressing the general problem

II- identifying the specific components of the marketing research problem

III- developing a theoretical framework

IV- helping identifying the research objectives

Which of the above is/are among the components of problem definition in marketing research process?

Which of the following is not among the aspects of marketing information system?

While ... could be obtained from events, changing circumstances, and developments that occur in the business environment; as well as from records and reports kept by the company itself, ... is related to shaping of it.

Which of the following completes the sentence above?

Marketing intelligence assists;

1. Developing sound marketing strategiess
2. Marketing planning
3. Developing casual marketing strategies
4. Monitoring the employees
5. Identifying customer groups

Which statements above are correct about marketing intelligence?

Which one of the following stands for the first stage of marketing research process?