AÖF Soru Bankası
PZL219U

Prıncıples of Marketıng (ENG)

Ünite Sınavı Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1

    _____ sensory stimuli that we perceive through our senses.

    Which of the following completes the sentence above?

  2. 2

    "They are bought quickly as unplanned purchases because of a strongly
    felt need."

    Which of the following is defined by the above statement?

  3. 3

    Which of the followings give the correct order of the stages of consumer buying process?

  4. 4

    _____ is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals.

    Which of the following completes the sentence above?

  5. 5

    I- Significance of the decision
    II- Availability or extent of previous experience
    III- Willingness to gather information and amount of information gathered
    IV- Limited decision making
    V- Decision criteria

    Which of the above are among the important factors when making consumption decisions?

  6. 6

    Family, reference groups, culture, subculture are the ........................ that have  influences on consumers.Which of the followings fills the blank?

  7. 7

    Which of the following is one of the factors that are important when making consumption decisions?

  8. 8

    Learning, perception, motivations, involvement, attitudes, self and personality are stated as the .................................. influencing the consumers.

  9. 9

    Which of the following is not among The Big Five personality traits?

  10. 10

    Which of the following refers to the process in which individuals learn and adopt the norms and values of a culture different than the one in which they grew up?

  11. 11

    Which of the following is included in the consumption part of the consumer behaviour definition?

  12. 12

    Which one of the following is among the psychological forces that affect consumers’ decisions?

  13. 13

    Which of the followings is NOT an important factor when making consumption decisions?

  14. 14

    What is it called when a person buys all of his/her clothes from the same brand? 

  15. 15

    ... is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals. 

    Which of the following completes the definition given above?

  16. 16

    Which one of the following gives the Consumer Decision Making Process in the correct order?

  17. 17

    Which of the followings is not one of the Big Five Traits?

  18. 18

    _____ is defines as a customer’s favourable attitude toward a specific brand.

    Which of the following completes the sentence above?

  19. 19

    The basic human requirements such as food, clothing become _____ when they are directed to specific objects, people, things that might satisfy.

    Which of the following completes the sentence above?

  20. 20

    Which one of the following is not among the factors that are important when making consumption decisions?

Şıkları ve doğru cevapları görPrıncıples of Marketıng (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç