Prıncıples of Marketıng (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
_____ sensory stimuli that we perceive through our senses.
Which of the following completes the sentence above?
- 2
"They are bought quickly as unplanned purchases because of a strongly
felt need."Which of the following is defined by the above statement?
- 3
Which of the followings give the correct order of the stages of consumer buying process?
- 4
_____ is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals.
Which of the following completes the sentence above?
- 5
I- Significance of the decision
II- Availability or extent of previous experience
III- Willingness to gather information and amount of information gathered
IV- Limited decision making
V- Decision criteriaWhich of the above are among the important factors when making consumption decisions?
- 6
Family, reference groups, culture, subculture are the ........................ that have influences on consumers.Which of the followings fills the blank?
- 7
Which of the following is one of the factors that are important when making consumption decisions?
- 8
Learning, perception, motivations, involvement, attitudes, self and personality are stated as the .................................. influencing the consumers.
- 9
Which of the following is not among The Big Five personality traits?
- 10
Which of the following refers to the process in which individuals learn and adopt the norms and values of a culture different than the one in which they grew up?
- 11
Which of the following is included in the consumption part of the consumer behaviour definition?
- 12
Which one of the following is among the psychological forces that affect consumers’ decisions?
- 13
Which of the followings is NOT an important factor when making consumption decisions?
- 14
What is it called when a person buys all of his/her clothes from the same brand?
- 15
... is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals.
Which of the following completes the definition given above?
- 16
Which one of the following gives the Consumer Decision Making Process in the correct order?
- 17
Which of the followings is not one of the Big Five Traits?
- 18
_____ is defines as a customer’s favourable attitude toward a specific brand.
Which of the following completes the sentence above?
- 19
The basic human requirements such as food, clothing become _____ when they are directed to specific objects, people, things that might satisfy.
Which of the following completes the sentence above?
- 20
Which one of the following is not among the factors that are important when making consumption decisions?