Ünite Sınavı Soruları

I. Culture

II. Learning

III. Motivation

IV. Self and personality

Which of the options above are psychological forces that influence the consumer decision process? 

... is the process of selecting, organizing and interpreting information inputs to produce meaning.

Which of the following completes the definition above?

.................... are wants for specific products backed by an ability to pay. Which of the followings fill the blank in the sentence?

Which of the following is the last step in the consumer decision making process?

Which of the following is NOT one of the Big Five Traits?

"Which level of Maslow's Hierarchy of Needs does the need for intimate relationships and friends belong to?

In which stage of the Hierarchy of Needs, a human seeks for "prestige"?

While ...  is defined as; a customer’s favorable attitude toward a specific brand, ...  results in “the purposeful and deliberate intention to avoid or reject a brand, or even to act out behaviors that demonstrate this rejection” with typical behaviors including negative word-of-mouth, boycotts and sabotage directed at the target of one’s brand.

Which one of the following terms stands for the concept that consists of individuals who buy either for themselves or for the family and households?

I. Decision

II. Need recognition

III. Evaluation of the decision

IV. Identification of alternatives 

V. Evaluation of alternatives

Which of the following is the correct order of the consumer decision making process?

Which of the following can be an example of "power dressing"?

Which of the followings is not one of the  influences that affect consumers’ decisions?

Which option below is not an example of consumer buying behavior?

Which of the following is the step that consumer moves to act via a need he/she felt in decision making process?

......................refers to the buying behaviors of ultimate consumers, those who purchase products and services for either personal or household needs, not for business purposes such as re-selling.

In which of the following stages does the consumer weight the pros and cons of the alternatives identified?

"A person likes the red color and only looks for clothes which are red."

Which of the following describes this situation?

Which of the following is defined as "a customer’s favourable attitude toward a specific brand"?

................. occurs when our eyes and minds seek out and notice only information that interests us. Which of the followings fill the blank in the sentence?

Which one of the following is among the self-fullfilment needs?