Ünite Sınavı Soruları

One trait of the Big Five: _____ is the degree to which the individual is responsible, hard-working, and organized.

Which of the following completes the sentence above?

"We screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs."

Which selective process does the above statement describe?

A consumer's decision to purchase any product is affected by how much it costs.

Which category of factors influencing the consumer decision process is exemplified above?

The roles of spouses may take several different forms in decision making process. 

Which of the following is not among these forms?

An adult person only retains his friends in memory about his school years, but forgets the beating he got from his teacher. 

What is the right definition of this situation?

"Consumers often avoid purchasing products or brands associated with such negative groups because of their symbolic meaning." Which option is defined above?

Which one of the following terms refers to the process of selecting, organising and interpreting information inputs to produce meaning?

Which of the following is a demographic influence in buying a product?

In order to compete in the market place, which question  must be answered  by the companies firstly?

... consists of individuals who buy either for themselves or for the family and households. 

Which of the following completes the definition above? 

I- Demographic factors 

II- Psychological forces

III- Social forces 

IV- Individual factors 

V- Financial factors  

Which of the above are among the influences that affect consumers’ decisions?

Which one of the following terms refers to the basic human requirements such as food, clothing, love, respect and success for survival and when unmet, gives a certain amount of tension?

In which step of the decision making process, consumers move to act via a need they felt?

Which of the following is an example of a demand?

Which level of Maslow's hierarchy of needs do prestige and feeling of accomplishment belong to?

I. Who are our consumers?

II. Why do they buy?

III. Who do they buy for?

Which one(s) of these questions are among the main ones which companies need to know to be able to compete in the market?

Which of the following is NOT one of the things companies need to know about their customers?