Prıncıples of Marketıng (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following describes farm products and natural products in B2B product classification?
- 2
What does B2B stand for?
- 3
Which of the following is NOT a reason for purchasing products in business markets?
- 4
Which of the following steps is included in the straight rebuy process?
- 5
Which one of the following is the member of the B2B buying center which controls access of information into the buying center and the sharing of information among the members in the buying center?
- 6
"a business market is the market where products and services are purchased by businesses, government bodies and institutions ........." which of the following word cannot be used to fill in the blank?
- 7
'If there are more consumer demand in the market for a certain product, the B2B demand for the same product will be higher.'
Which of the following characteristics of B2B markets explains the situation above?
- 8
Which of the following is the member of the value chain in which B2B activities transform into B2C activities?
- 9
According to B2B product classification, which one of the following is not among the entering goods?
- 10
Which of the following belongs to the foundation goods?
- 11
"_______________ means that the demand for a B2B product depends on the demand for the finished product in the B2C market." Which of the following fills in the gap correctly?
- 12
Which of the following is an example of B2C marketing?
- 13
"Due to the complexity of the purchasing process in B2B markets, most firms have .................... teams who are highly trained and experienced in buying and negotiation."
Which one of the following characteristics of B2B completes the blank above best?
- 14
"when the demand for a certain product is related to the demand of other products, it is called........" which one fills in the blank correctly?
- 15
Which of the following elements in the value chain exists only in B2C markets?
- 16
Which one of the following is not among the characteristics of B2B markets?
- 17"The individuals in the buying center control access of information into the buying center and the sharing of information among the members in the buying center." Which role of individuals in the buying center is mentioned above?
- 18
"the demand is not stable, it increases and decreases sharply" which one does the statement define?
- 19
Which one of the following is the stage of B2B buying where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested?
- 20
Which of the following can be given as an example of foundation goods?