Prıncıples of Marketıng (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following buy phase is always required to fulfill for a straight rebuy situation?
- 2
"___________________ situation is when a certain change occurs in the purchase process (ie. a change in the product or the supplier)." Which of the following fills in the gap correctly?
- 3
Which oen of the following roles in B2B buying refers to anyone in the organization that recognizes a need and requests a purchase?
- 4Which one/s is/are the component/s of business markets? I. manufacturers II. resellers III. non-profit organizations
- 5
Which of the following is the correct order of the value chain?
- 6
How many different roles are there in the buying centre?
- 7"The demand for B2B products is insensitive to price." Which characteristic of B2B markets is mentioned above?
- 8
................... involves routine problem solving decision making where the organization has purchased the product before, is satisfied with it, and therefore decides to buy the same product from the same supplier again when the need occurs.
Which one of the following completes the sentence?
- 9
If an automotive company, which has purchased materials and parts from an overseas company before, makes new orders, what kind of a B2B purchase decision is this called?
- 10Which of the following stage in the B2B buying process exists in straight rebuy?
- 11
Considering B2B Product Classification, which of the following is a correct match?
- 12............. means that the demand for a B2B product depends on the demand for the finished product in B2C market. Which term is defined above?
- 13
Which of the following is one of the 'Basic Characteristics of B2B Markets'?
- 14
Which one of the following B2B characteristics refers to the situation when the demand for a certain product is related to the demand of other products?
- 15
Similar purchase has already been conducted by the organization before, but the organization is in search for new information about alternative sources of supply and sales terms.
Which type of B2B purchase decision is mentioned above?
- 16
Which oen of the following terms refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision?
- 17
Which one is the characteristic of the consumer market?
- 18
Which one of the following is not a role in B2B buying?
- 19
It is the fifth stage of the B2B buying process where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested.
Which stage is mentioned above?
- 20Which one is the last stage of B2B buying process?