AÖF Soru Bankası
PZL219U

Prıncıples of Marketıng (ENG)

Ünite Sınavı Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1

    Which of the following is defined correctly?

  2. 2

    Which of the following products/services help a company achieve its goals but they do not enter the product or not even get involved in the production process?

  3. 3

    Which of the stages of B2B process must be followed in all three buying situations of straight rebuy,  modified rebuy and new task?

  4. 4

    Which one is the first stage of the B2B buying process?

  6. 5

    Which one of the following is the member of the B2B buying center who recognizes a need and requests a purchase?

  7. 6

    I. For resale

    II. For incorporation

    III. For personal needs

    Which one(s) of these is/are among the purposes of consumer markets?

  8. 7
    Which one is not a basic characteristic of B2B marketing?
  9. 8

    According to the value chain, which one of the following includes B2C activities?

  11. 9

    I. Joint demand

    II. Elastic demand

    III. Direct purchasing

    IV. Geographic concentration

    V. Individual decision-making

    Which of the given characteristics above belong to B2B markets?

  12. 10

    Which one of the following terms means that the demand for a B2B product depends on the demand for the finished product in the B2C market?

  13. 11

    Which of the following is not a basic characteristic of B2B markets?

  14. 12

    Which of the below is a type of "entering goods" in B2B product classification?

  16. 13

    Which of the following is NOT one of the roles that exist in organizational buying?

  17. 14

    What are the people, who have an influence on other people and the decider in the buying centre called?

  18. 15
    ........ refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision.                                                                            Which term is defined above?
  19. 16

    Which one of the following has the decider role in B2B buying?

  21. 17

     "_________________means that  demand for a certain product is related to the demand of other products." Which of the following fills in the gap correctly?

  22. 18

    Which of the following defines the role of gatekeepers?

  23. 19

    Which of the following is/are the type/s of B2B purchase decisions?       

       I. straight rebuy                                                                                                    II. modified rebuy                                                                                           III. new task

  24. 20

    Which one is the definition of the consumer market?

Şıkları ve doğru cevapları görPrıncıples of Marketıng (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç