Ünite Sınavı Soruları

Which one of the following is not one of the 4 main positioning errors?

Which of the following cannot be used to fill the blank in the sentence?

"Market segments must be .............. in order to be evaluated as useful."

Which term describes the process of combining several variables with geographic variables to identify better-defined smaller segments?

In which segmentation variable are age, gender and education examined?

Which strategy aims to identify very narrow segments by using some segmentation variables and produces a large number of very small segments?

Which of the following statement can be accepted  true  about differentiation?

Which of the following is not one of the positioning errors that companies may face?

Which one of the following market segment criteria indicates that the market segments must be financially attractive and profitable enough to serve?

When Ramadan comes, companies frequently try to boost consumption of soft drinks like cola.

 According to above statement, which  variable do the companies use for segmentation in such an occasion?

Which term refers to differentiating the brand from other brands in consumers' minds?

" It is a market coverage strategy in which a firm goes after a large share of one or a few segments."  

Which type of marketing strategy is the above mentioned statement about?

Based on the basic life cycle stages of a family, what is considered to be the financial circumstance and purchasing characteristic of a "empty nest type 1" family?

Which of the followings can be considered as a demographic variable?

In which type of segmentation buyers are divided into segments based on their knowledge, attitudes, uses or responses to a product?

Which of the following factors is not one of the Big 5 Personality Traits?

A fruit juice company promotes orange juice as a substitute for tea for breakfast. What approach is the company employing?

What type of segmentation uses variables such as age, lifestyle, occupation and ethnicity to define segments?

What is the term used to describe gaining competitive advantage with offering different delivery options?