Ünite Sınavı Soruları

Which one of the following is not among the four main segmentation variables that companies can use to segment a market?

Market segments must be ________: that is, it has to be the largest possible homogeneous group which is both financially attractive and profitable enough to serve.

According to demographic segmentation, in which stage of the Family Life Cycle is there a drastic cut in income and are medical services bought?

Which  of the followings can decrease the  attractiveness of a market segment?

What is the name given to the process of placing buyers in a market into subgroups where members display similar responsiveness to a particular positioning strategy?

Which of the following is not included in  market factors that may affect market segment attractiveness?

Which of the following factors is not related to the competitive structure of the market?

Which of the following variables is not a segmentation variable used in consumer markets?

According to ----------, certain personality traits such as anxiousness and shyness exist from individual to individual.

When considering above statement, which  of the followings fills the blank?

Which of the following is not one of the criteria used for evaluating the usefulness of segmentation?

Which one of the following terms refers to combining several variables with geographic variables to identify better-defined smaller segments?

1. Define market to be segmented
2. Form segments
3. Analyze segments
4. Decide how to segment market
5. Utilize segmentation strategies

Which one of the following gives the correct order of market segmentation process?

Which of the following segmentation criteria refers to  "creating subgroups that give different responses to different marketing activities"?

1. Forming segments. 

2. Deciding which segmentation approach to use and evaluating the segments.

3. Definition of market to be segmented.

4. Deciding how to segment this market. 

5. Utilizing finer segmentation strategies.

What is the correct order of the segmentation steps which can be seen above?

Which market segment criteria refers to profitability of the segment?

Which one of the following economic and technological factors argues that hightech companies may prefer to enter markets where they can better use their technology advantage?

Which one of the following is the first step of identifying market segments?

Which  of the following target market strategies includes customizing offers to each individual customer?