Ünite Sınavı Soruları

Which of the followings refers to anything which is offered to a market to satisfy consumers’ needs and wants?

_____ are physical goods and services purchased frequently with a minimum buying effort. 

Which of the followings completes the sentence above?

____ consists of warranty, after-sale service, payment options, and credits.

Which of the following completes the sentence above?

What is the final step of the new-product development process?

I. Inseparability,

II. Intangibility,

III. Variability,

IV. Perishability.

Which of the ones listed above is among the marketing mix elements in terms of services?

In a situation which there is pure competition, companies can not affect the market price by themselves.

When considering above statement, what could be the main reason behind it?

Which one of the following terms refers to physical goods and services bought for personal use by final consumers?

Which one of the following is an internal factor affecting price decisions?

I- The core value of a mobile phone is taking photos

II- Actual product includes such features as packaging, brand and quality

III- Augmented product includes some features that make the product more more competitive

Which of the above statements related to levels of product is/are not correct?

How do Kotler & Armstrong (2013) define the three main levels of products?

I. Channels

II. Inventory

III.Packaging

Which of the above  are included in the place element of the marketing mix?

I. Cost,

II. Consistency,

III. Clarity,

IV. Communication.

Which of the ones listed above is among the marketing mix elements from consumers’ point of view?

Which one of the folowing statements related to classifications of products is correct?

In which one of the product pricing strategies are the less demanded products sold with highly demanded ones?

Which of the following is among the elements included in the product component of marketing mix?

Which one of the following is not one of the components of promotion mix?

Which one of the following is not one of the components of marketing mix?