AÖF Soru Bankası
PZL219U

Prıncıples of Marketıng (ENG)

Ünite Sınavı Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1

    Which one of the following functions of channel members refers to trying to reach a deal in order to transfer the ownership of products?

  2. 2

    Which one of the following terms refers to accessory products sold with the main product?

  3. 3

    I. Test marketing,

    II. Generation of new ideas,

    III. Business analysis,

    IV. Product development programme,

    V. Commercialization and control.

    Which of the followings is the correct order of the elements of decision-making process?

  4. 4

    Which one of the following is not among the steps of new-product development process?

  6. 5
    _________ is the step at which  "consumers are included in the process to select the best concepts" in a new product development process?
  7. 6

    Which of the following statements about pricing decisions is true?

  8. 7

    I. Augmented Product

    II. Actual Product

    III.Core Value

    IV. Specialty product

    Which of above are part of "three main levels of products"?

     

  9. 8

    Which one of the followings related to distribution channel members's functions refers to coordinating production activities with needs of consumers? 

  11. 9
    Which one is an example of non-durable goods?
  12. 10
    In which stage of the product life cycle sales start to increase but profits are generally negative or very low?
  13. 11

    Which of the followings refers to intangible marketing elements such as travel and hospitality?

  14. 12

    Which one is not a specific aspect of services that makes marketing mix necessary?

  16. 13
    Which one is not one of the stages in product life cycle?
  17. 14
    Which of the following is the definition of  "Captive-product pricing", which is one of the product mix pricing strategies?
  18. 15

    In which of the following distribution types is the product available in a few stores in a locale such as a city?

  19. 16

    What is the first step of the new-product development process?

  21. 17

    I. Features

    II. Sales Promotion

    III. Public Relations

    Which of the above tools are part of promotion?

  22. 18

    Which of the following is not a "product"  to be marketed?

  23. 19
    ............... is the stage in product development when " sales start to increase but profits are generally negative or very low" ?
  24. 20

    Which of the followings is among the price-adjustment strategies?

Şıkları ve doğru cevapları görPrıncıples of Marketıng (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç