Ünite Sınavı Soruları

20 soru
Soru metinleri açık; şıklar ve cevap anahtarı uygulamada

1
I. Personal Selling

II.Payment Period

III.Credit

Which of the above are about the price element of the marketing mix?
2
Which of the following is not one of the marketing tools called "marketing mix," or "4 Ps of marketing"?
3
Which one is not one of the components of an augmented product?
4
Which one of the followings refers to moving products from one place to another?
5
Which of the followings is not a function of channel members?
6
In the ....... stage sales are rapidly rising, costs are average and customers are characterised as early adopters.

According to characteristics given in the above statement, which one of the following product life cycle stages fills the blank?
7
Which of the following is defined as "anything which is offered to a market to satisfy consumers’ needs and wants"?
8
Which of the followings consists of warranty, after-sale service, payment options, and credits?
9
"Some analyses such as cost, demand, profitability are performed to prove potential economic success of new concepts."

Which of the steps in new-product development process is explained above?
10
In which one of the following product development steps are the consumers included in the process?
11
Which of the followings refers to the materials, supplies, parts and services bought to create economic value rather than personal use?
12
Which one of the followings related to 4C corresponds to ''place'' within 4P?
13
I. Features

II. Packaging

III. Services

Which of the above are part of product decisions?
14
"All ideas are evaluated based on several criteria such as potential market size, cost, product development time to find the better ideas and in this stage poor ideas are eliminated."

Which of the steps in new-product development process is explained above?
15
When considering the aim of promotion mix, which one of the following refers to making potential buyers purchase the product?
16
I. Promotion

II. Price

III. Product

IV. Payment

Which of the ones listed above is among the marketing tools also called 4 Ps of marketing?
17
Which of the followings about promotion is the definition of "action" based on AIDA formula?
18
I. Process

II. People

III. Promotion

Which of the above is among the three more Ps added to marketing mix?
19
_____ aims to reach consumers as many stores as possible. Consumers can find products in a broad range of stores from buffets to hypermarkets.

Which of the following completes the given statement above?
20
Which of the followings is among the internal factors affecting price decisions?

Şıkları ve doğru cevapları görPrıncıples of Marketıng (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç