Marketıng Management (ENG)
2018–2019 Vize (Ara Sınav) Çıkmış Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following terms is used to define “developing a market offering to the target segments and achieving a position in the minds of the customers”?
- 2
Which of the following is not considered as an outcome of creating customer value?
- 3
Which of the following product hierarchy levels is the primary reason for the existence of a product?
- 4
Which of the following types of consumer product have a low price, low consumer involvement and are distributed in convenient locations?
- 5
Which of the following is the concept of product mix which refers to the total number of items a company carries within its product lines?
- 6
Which adopter category is waiting long to see if the product will get cheaper?
- 7
Which of the following is not associated with Aaker’s brand equity assets and liabilities?
- 8
Which of the following is a conspiracy in which two or more competitors set prices together?
- 9
Which of the following is the last step of the price setting process?
- 10
Which of the following strategies does combine higher quality with a lower price?
- 11
In which of the following strategies, are prices differentiated based on customer, location, or product rather than cost?
- 12
Which of the following is a new-product pricing strategy?
- 13
Which of the following does not flow in a distribution channel?
- 14
Which of the following terms is used for defining “breaking down a heterogeneous supply into separate stocks that are relatively homogeneous parts”?
- 15
Which of the following is an advantage of using third party logistic service providers?
- 16
In which of the following conflict types, the different levels of channel members (i.e. the wholesaler and the retailer) experience conflict?
- 17
------- refers to moving and delivering products from the factory to channel intermediaries and finally to customers.
Which of the following completes the sentence above?
- 18
In ------- companies specify the needs and wants of a market and deliver the value (product/service) to the customers by considering their expectations.
Which of the following completes the sentence above?
- 19
In which of the following approaches, all the marketing efforts should be considered as a “single entity’’, since everything matters with marketing?
- 20
Which of the following is the first and the starting point of the selling concept?
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