Marketıng Management (ENG)
2018–2019 Final (Dönem Sonu) Çıkmış Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
How is the unit cost calculated?
- 2
------- serves as a bridge between production and consumption points separated by time and distance.
Which of the following completes the sentence above?
- 3
Which of the following promotion tools uses personal communication?
- 4
A detergent marketer wants to use an emotional appeal in the detergent’s new television advertisements.
Which of the following appeals must be used by the marketer in the example above?
- 5
A company’s marketing manager thinks that advertising is relatively more important than personal selling and they must use advertising instead of personal selling.
Which of the following statements about this company supports the manager’s decision in the situation above?
- 6
Communication occurs when the -------.
Which of the following completes the sentence above?
- 7
Whereas, ------- are likely to be market leaders with higher market share and high-growth businesses or product, ------- may generate enough cash to sustain themselves or losses as they have weak market shares in low-growth markets.
Which of the following completes the sentence above?
- 8
Which of the following is not included in Porter’s five forces?
- 9
------- is what managers do for creating organization’s strategies and it is a continuous process.
Which of the following completes the sentence above?
- 10
Which of the following generic strategy and sample matches is correct?
- 11
While ------- specifies a dream, ------- provides a purpose.
Which of the following completes the sentence above?
- 12
Which of the following is not included in a company’s macro external environment?
- 13
I. Marketing Mix
II. Target Markets
III. Market Segmentation
IV. Positioning
While developing a marketing strategy, in which order you need to accomplish the above mentioned stages?
- 14
Which of the following is not a part of marketing mix/4P?
- 15
If the company is a new born company and sales force and other hired marketing functions are headed by the sales vice president, what kind of hierarchy is useful to set up for this company?
- 16
Who manages the team of special personel or performance of special activities directed at an organisation’s most important customers?
- 17
Which of the following models is preferred by the companies that tend to establish their production units in close proximity to reginonal markets?
- 18
Which of the following is not a right tool to check on annual plan?
- 19
In which type of markets companies have saturated local markets, therefore look for new opportunities in other regions of the world?
- 20
Which of the following levels of the product refers to the question of “What transformations may your product undergo in the future”?
Bir şıkka dokun; doğru cevap hemen görünür.