2018–2019 Yaz Okulu Çıkmış Soruları

In which new product development stage a model of the product is presented to the members of the potential target market and asked questions about the product? A) Product development B) Idea screening C) Idea generation D) Business analysis E) Concept development and testing

Considering the marketing process, which of the following is not one of the main outcomes of creating customer value? A) Customer statistics B) Customer loyalty and retention C) Customer equity aof.sorular.ne D) Share of market E) Share of customer

In which of the following implementations a very low price charged to drive a competitor out of business? A) Deceptive pricing B)E Product bundle pricing C) Captive-product pricing D) Predatory pricing E) Price fixing

Which of the following brand development strategies involves introduction of additional items in a given product category under the same brand name, such as new flavours, forms, colours, ingredients, package sizes, etc.? A) Brand extentions .sorular.ne B)S Line extentions C) Multibrands D) New brands E) Brand equity

Which of the following is not one of the steps in a marketing process? A) Quantifying the value by various segments within the markets B) Communicating the value to the customers and consumers C) Identifying the value based on the quality dimensions for supplier D) Measuring the value delivered to the customers and consumers E) Communicating the value to every employee in the organization responsible for delivering

Tangible items that have monetary value and satisfies your needs and wants, such as cars, tv, furniture and clothing are called as ----- Which of the following completes the sentence above? A) inventory B) valuables aof.sorular.ne C) invaluables D) services E) goods

Which of the following pricing strategies aims to sell less demanded products together with highly demanded ones at a discounted price? A) Product bundle pricing B) Two-part pricing C) Optional-product pricing D) Captive-product pricing E) By-product pricing

Which term refers to the difference between price and cost? A) Reservation price B Costumer value C) Consumer surplus D) Market value • Profit margin

Marketing public relations (MPR) is used by companies to achieve a brand's communication objectives. Which of the following activities is not a tool used by MPR to achieve its objectives? A) Media relations B) Personal selling activities C) Corporate communication D) Events and publicity E) Sponsorships

If a company examines the opportunities for developing or buying new products for new markets, it is following --- strategy. Which of the following completes the sentence above? A) corporate B) market penetration C) diversification D) market development E) product development

Which stage of the ladder of communication effects implies comparison of with other brands for the product? A) Preference B) Awareness .sorular.n C) Liking aot D) Purchase E) Conviction

Which of the following factors is not taken into consideration when modifying a distribution channel? A) The negative effects of the change B) Marketing performance C) Business profitability D) Product performance E) The attitude of the competitors

Which of the following offers a suitable market coverage for luxury automobiles, or jewelry? A) Selective distribution B) Intensive distribution C) Exclusive distribution D) Optional distribution E) Zero level distribution

An advertisement company's staff is visiting small and medium sized company owners and using creative ways to sell physical products and mainly services. Which of the following selling positions does this staff have? A) Technician B) Missionary C) Solution vendor D) Demand creator E) Order taker

-- is a planning technique for evaluating firm's growth opportunities through product and market extension networks. Which of the following completes the sentence above? A) Porter's Five Forces B) Hierarchy of Strategy C) The Product/Market Expansion Grid D) BCG Matrix E) Value Chain

Which of the following is not considered as a part of marketing strategy? A) Business portfolio B) Positioning C) Market targeting D) Marketing mix E) Market segmentation

Which of the following is not one of the steps in the marketing profitability analysis of the companies? A) Preparing a profit and loss statement for each marketing entity B) Identifying functional expenses, companies should measure how much of their expenses will be for each activity C) Determining how the functional expenses are associated with each of the activities and assigns these functional expenses to the marketing entities D) Assigning functional expenses to marketing entities E) Deciding what standarts are used for the interpretation of sales figures

Which of the following requires collecting and interpreting information at the buyer level at the end of each brand's sales? A) Efficiency control B)S Market share analysis C) Expenses ratios Ulal r.nei D) Sales analysis E) Annual plan control

A well-written ----- guides and motivates people in the organization and emphasize company's strengths in the marketplace. Which of the following completes the sentence above? A) Vision statement B) Mission statement C) Marketing mix D) Marketing planning E) Behavioural segmentation

If a company aims to sell its products to customers preferring a healthy life-style (e.g. careful about their diet, and do regular exercises, etc.), and accordingly differentiate its products with diet options, then this company uses segmentation. Which of the following completes the sentence above? A) demographic B) behavioral C) geo-demographic D) psychographic E) geographic