AÖF Soru Bankası
PZL220U

Marketıng Management (ENG)

2020–2021 Yaz Okulu Çıkmış Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1
    If a company aims to sell its products to customers preferring a healthy life-style (e.g. careful about their diet, and do regular exercises, etc.), and accordingly differentiate its products with diet options, then this company uses ---- segmentation. Which of the following completes the sentence above?
    • Ageo-demographic
    • Bbehavioral
    • Cdemographic
    • Dgeographic
    • Epsychographic
  2. 2
    Value chain supports the analysis of internal environment of a company. Which of the following is not included in value chain's primary activities?
    • AMarketing and sales
    • BFirm infrastructure
    • COperations
    • DInbound logistics
    • EAfter sale service
  3. 3
    Which of the following matching of extremes with its example is correct?
    • AOligopoly - Airline industry
    • BMonopoly - Electronics
    • CPure competition - Steel industry
    • DMonopolistic competition - Pharmaceuticals
    • EMonopoly - Fast Moving Consumer Goods Industry
  4. 4
    Which of the following describes the main function of the ownership channel?
    • AServing the sorting function
    • BArranging the buying and selling processes
    • CPromoting a new or an existing good
    • DTransferring of the title to the goods
    • ECarrying out payment for goods
  6. 5
    Which of the following concepts refer to the physical retail stores?
    • AMarket brands
    • BBrick and mortars
    • CBrick and clicks
    • DMarket offerings
    • E| E-tailers
  7. 6
    Which of the following is not one of the elements of communication process?
    • AMedia
    • BFeedback
    • CPromotion
    • DMessage
    • EResponse
  8. 7
    Considering the marketing process, which of the following is not one of the main outcomes of creating customer value?
    • AShare of market
    • BCustomer equity
    • CCustomer loyalty
    • DShare of customer
    • EShare of system
  9. 8
    Which of the following is the last step of new product development?
    • AIdea screening
    • BE Product development
    • CTest marketing of.
    • DE Commercialization or launch
    • EBusiness analysis
  11. 9
    Which of the following shows the functions of advertisement in the marketing communication mix?
    • ASelling, encouraging, persuading
    • BInforming, influencing, reminding
    • CInfluencing, selling, image building
    • DInforming, persuading, selling
    • EApproaching, encouraging, selling
  12. 10
    - is used if the intermediary fails to cooperate." Which of the following completes the sentence above?
    • ACoercive power
    • BLegitimate power
    • CExpert power
    • DReferent power
    • EReward power
  13. 11
    Positioning strategy of a company includes identifying possible ways of differentiation. For instance, if a e-retailer states that your order will be delivered within a day, then this e-retailer uses -- differentiation as a part of its positioning strategy. Which of the following completes the sentence above?
    • Apersonnel
    • Bimage
    • Cservice
    • Dchannel
    • Eproduct
  14. 12
    Based on the product/market expansion grid, the situation when a company evaluates if it is possible to gain more market share with its existing products within existing markets is called Which of the following completes the sentence above?
    • Afocus strategy
    • Bmarket development strategy
    • Cproduct development strategy
    • Ddiversification strategy
    • Emarket penetration strategy
  16. 13
    In which price strategy companies set low prices to penetrate the market as much as possible?
    • AMarket-skimming pricing
    • BOptional product pricing
    • CProduct bundle pricing
    • DE Market-penetration pricing
    • ECaptive product pricing
  17. 14
    Which of the following is not an advantage of using third party logistics service providers?
    • AMore distance from clients
    • BFreeing up resources ul
    • CCost reduction
    • DElimination of infrastructure resources
    • EFocus on core competency
  18. 15
    In which of the following implementations a very low price is charged to drive a competitor out of business?
    • APrice fixing
    • BCaptive-product pricing
    • CPredatory pricing
    • DS Product bundle pricing
    • EDeceptive pricing
  19. 16
    Which of the following refers to the organisation of an object or system?
    • APower
    • BStructure
    • CCoordination
    • DKnow-how
    • ECulture
  21. 17
    Which of the following is not among the four important dimensions of the product mix of a company?
    • AProduct mix consistency
    • BProduct mix length
    • CProduct mix width
    • DProduct mix stability
    • EProduct mix depth
  22. 18
    In which product life-cycle stage, the product has achieved acceptance by most potential buyers, so there is a slowdown in sales growth?
    • AGrowth stage
    • BIntroduction stage
    • CDecline stage
    • DPre-introduction stage
    • EMaturity stage
  23. 19
    ---- are negative internal factors that contribute to a company's success, whereas are positive external factors that inhibit the company's success. Which of the following completes the sentence above?
    • AWeaknesses - opportunities
    • BThreats - opportunities
    • CThreats - strengths
    • DWeaknesses - strengths
    • EWeaknesses - threats
  24. 20
    In the marketing profitability analysis, which of the following is the last step for companies to follow?
    • AMeasuring how much of their expenses will be for each activity
    • BDetermining how the functional expenses are associated with each of the activites
    • CAssigning functional expenses to marketing entities
    • DPreparing a profit statement for each marketing entity
    • EPreparing a loss statement for each marketing entity
Şıkları ve doğru cevapları görMarketıng Management (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç