AÖF Soru Bankası
PZL220U

Marketıng Management (ENG)

2021–2022 Vize (Ara Sınav) Çıkmış Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1
    Which of the following is not the main outcomes of creating customer value?
    • ACustomer equity
    • BGreater variety
    • CShare of market
    • DCustomer loyalty
    • EShare of customer
  2. 2
    Which of the following is an external factor affecting price decisions?
    • ADemand structure
    • BPlace
    • CProduct
    • DPromotion
    • EPricing aims
  3. 3
    Which of the following is not one of the dimensions of holistic marketing?
    • APerformance marketing
    • BInternal marketing
    • CRelationship marketing orular.ne
    • DGlobal marketing
    • EIntegrated marketing
  4. 4
    "-- is about developing a market offering to the target segments and achieving a position in the minds of the customers." Which of the following completes the sentence above correctly?
    • AMarket segmentation
    • BMarket offering
    • CCustomer value
    • DMarketing system
    • EPositioning
  6. 5
    Which of the following concept refers to the physical retail stores?
    • AE-tailers
    • BBricks and clicks
    • CBrick-and-mortar
    • DMarket brands
    • EMarket offerings
  7. 6
    Which of the following is a service output produced by a distribution channel system? A) Direct marketing B)E Waiting and delivery time D) Selective distribution of sorular.ne C) Third party logistics E) Expert power
  8. 7
    Which of the following product hierarchy level is the primary reason for the existence of a product?
    • ANeed family
    • BProduct class i.
    • CItem or product variant
    • DProduct line
    • EProduct family
  9. 8
    Which of the following can be defined as "a cluster of actual and potential buyers of a product or service"?
    • AClient Consumer
    • BS
    • CCustomer
    • DFair
    • EMarket
  11. 9
    Which of the following product level addresses to the question, "How would you describe the qualities of your product?"?
    • AExpected product
    • BAugmented product
    • CGeneric product
    • DCore product
    • EPotential product
  12. 10
    "- means placing the products or services in as many outlets as possible considering the customers buying habits and preferences." Which of the following completes the sentence above?
    • AExclusive distribution
    • BSelective distribution
    • CPhysical distribution
    • DIntensive distribution
    • EHorizontal distribution
  13. 11
    Which of the following offers a suitable market coverage for luxury automobiles, or jewelry?
    • AExclusive distribution
    • BPhysical distribution
    • CIntensive distribution of.
    • DZero level distribution
    • ESelective distribution
  14. 12
    When the price setting process is taken into consideration, which of the following step-description matching is false?
    • AStep 1 - Identify pricing constraints and objectives
    • BStep 2 - Estimate demand and revenue
    • CStep 3 - Make special adjustments to list or quoted price
    • DStep 4 - Select an approximate price level
    • EStep 5 - Set list or quoted price
  16. 13
    Which of the following is the final stage of a new product development?
    • AIdea generation
    • BCommercialization
    • CBusiness analysis
    • DTest marketing
    • EConcept test
  17. 14
    Which of the following is an advantage of using third party logistic service providers?
    • AImpact on in-house workforce
    • BDistance from clients-loss of personal touch
    • CDifferences of opinion or perception of the service level of the 3PL provider
    • DControl over the logistics function
    • EAccess to resources not available at one's own organization
  18. 15
    In which of the following implementations a very low price is charged to drive a competitor out of business?
    • APredatory pricing
    • BPrice fixing
    • CProduct bundle pricing
    • DCaptive-product pricing
    • EDeceptive pricing
  19. 16
    Which of the following is not one of the functions of branding?
    • ATo create identification and brand awareness
    • BTo distinguish a company's offering and differentiate one particular product from its competitors
    • CTo guarantee a certain level of quality and satisfaction
    • DTo make shopping easier
    • ETo help with promotion of the product
  21. 17
    '------- iS used if the intermediary fails to cooperate." Which of the following completes the sentence above?
    • AReward power
    • BCoercive power
    • CReferent power
    • DExpert power
    • ES Legitimate power
  22. 18
    "Customers buy - products frequently, immediately, and with a minimum comparison and buying effort. Examples include soap, newspapers, vegetables and fruits, and other daily needs." Which of the following completes the sentence above correctly?
    • Ashopping
    • Bspeciality
    • Cconvenience 2°
    • Dunsought
    • Eimpulse
  23. 19
    In which of the following pricing strategies, prices are being adjusted continually to maximize revenue?
    • APromotional pricing
    • BPsychological pricing
    • CSegmented pricing • net
    • DE Geographical pricing
    • EDynamic pricing
  24. 20
    In which price strategy companies set low prices to penetrate the market as much as possible?
    • ACaptive product pricing
    • BOptional product pricing
    • CMarket-skimming pricing
    • DE Market-penetration pricing
    • EProduct bundle pricing
Şıkları ve doğru cevapları görMarketıng Management (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç