2021–2022 Final (Dönem Sonu) Çıkmış Soruları

Which of the following is true about strategic planning?

Which of the following is not one of the seven types of publics?

I. Communication channels Il. Distribution channels Ill. Supply channels Which of the above is/are among the main groups of marketing channels?

In the personal selling process,----- means identification of the potential customers who have a need, willingness, and purchasing power to buy a product. Which of the following completes the sentence above?

Which of the following statements about pricing strategies is false?

Which organization structure is the best for a company that wants to combine the advantages of functional expertise and product project expertise?

Which of the following refers to the assortment provided by the channel?

President Sales Vice Marketing Vice President President Sales force Other hired marketing functions The stage of marketing department that the figure above represents is called --. Which of the following completes the sentence above?

If a Strategic Business Unit (SBU) in company needs a lot of cash to sustain its position in the market because it has low relative market share, how this SBU is called?

"An accountable system of marketing which uses one or more communications media to effect a response. It is an interactive process where responses from or about buyers are recorded in a database for building profiles of potential customers and providing valuable marketing information for more efficient targeting." Which of the following is the concept explained above?

If the marketing manager of a soft drink company directs the promotional efforts to company's sales force and stores/restaurants that sell soft drink, which strategy is used in this case?

Marketing communication is evolved from "We talk, you listen" philosophy to "-....." philosophy. Which of the following completes the sentence above?

In which of the following steps of customer adoption process, does the consumer consider whether to try the innovation?

According to Ansoff (1957) which of the following strategies is not an option that can be considered by a company that wants to grow?

Labarotory tests are shown in a toothpaste advertising to justify the brand's power of killing the microorganisms on the teeth. Which message execution style is used in this advertising?

While - is dealing with what and why questions of marketing activities, -- deals with who, where, when, how. Which of the following completes the sentence above?

Which of the following categories of the organisation of marketing department is preferred by companies that tend to establish their production units in close proximity to regional markets?

Which of the following refers to the larger societal forces like demography, economy, nature and economy that have influence on company?

In - strategy, rather than going after the whole market, a company focuses on one or more narrow market segments, and alters its strategy to serve these and exclude others. Which of the following completes the sentence above?

Which of the following is described as "the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives"?