2022–2023 Yaz Okulu Çıkmış Soruları

Which of the following refers to the value or usefulness of a product in meeting customer needs and wants?

---- is described as "actions that appear to further some social good, beyond the interests of the firm and that which is required by law." Which of the following completes the sentence above?

In some cases the fashion industry offers custom-configured shoes for particular clients. This is an example of what kind of marketing?

Robotic vacuum cleaners market is growing fastly all around the world and XRo branded robotic vacuum cleaners have a very high market share. Which type of strategic business : unit does the XRo cleaner represents?

" are either those about which customers are not aware, and thus don't seek, or those that are known to but ignored by customers." Which of the following completes the sentence above correctly?

Which of the following terms refers to the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior value?

---- helps to achieve a brand's communication objectives through activities like media relations, corporate communication, sponsorships, events and publicity. Which of the following completes the sentence above?

Which of the following is the output of two ratios: company's return on assets and its financial leverage?

I. Speciality products Il. Impulse products IlI. Emergency products Which of the above is/are among the types of convenience products?

Which of the following statements about pricing strategies is false?

In which context has the strategy concept been used traditionally?

"Milk and yoghurt are distributed through every sales center or outlet almost everyday." What level of market coverage is used in the example above?

The aim of the --- is to aid achieving corporate and business unit objectives and strategies by providing maximization of resource productivity. Which of the following completes the sentence above?

In which of the following, a too low price (sometimes below the cost) is charged to drive a competitor out of business?

Which of the following marketing entities are defined as intangible rights of ownership to either real estate or financial stocks and bonds?

Which of the following is a disadvantage of a product or brand management organisation?

If the objective of a detergent marketer is to make customers try the company's new detergent and encourage the customers to buy the product "now" which of the following promotional tools should be used?

Which of the following is not among the main outcomes of creating customer value?

After a television audience has seen a shampoo advertising that shows green and blue coloured hairs, she interpreted this message and assigned a meaning. How this process is called?

"- is a group of products within a product class that are closely related because they perform a similar function, sold to the same customer groups, marketed through the same outlets or channels, or that fall within given price ranges." Which of the following completes the sentence above correctly?