Deneme Sınavı Soruları

Core

Generic

Expected

Potential

The size geographic distribution

Buying habits

Outlet preferences

Usage patterns of customers

The flexibility of customers

Emergency products

It is the one in which buying and selling agreements are made

It carries out payment for goods and handles the company’s credit

It is involved in promoting a new or an existing good or service

It is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer

It includes transferring of the title to the goods

Consumer surplus

Profit margin

Reservation price

Market Value

Costumer Value

I

I and II

II, III and IV

I, II, IV and V

I, II, III, IV and V

Demand structure

Economic factors

Distribution channels

Societal concerns

Pricing aims

Differentiating prices based on customer, location, or product rather than cost

Setting different prices for consumers who are in different locations in order to cover high shipping costs

Setting different prices for different countries.

Reducing prices for a limited time period.

A reduction in the price of the products for consumers who buy large quantities or pay early.

Economic stability

Proliferation of new products

Increased global competition

Changing legal environment

Faster technological progress

The product price tends to go up.

Deceptive pricing 

Predatory pricing 

Price fixing 

Competitive pricing

Excessive pricing

Price it produces revenue while marketing mix elements create a cost.

Price is the most flexible element of the marketing mix.

A change in price is reflected on demand immediately. 

The more developed a country, the more importance is given to price. 

Price has a negative relationship with demand. 

3

4

5

6

7

Direct and indirect channels competing with each other for many of the same customers may cause potential conflict.

Eliminating all intermediaries in a channel to provide both benefits and difficulties.

Finding distributers in different regions or industries to sell the product.

Downsizing the manufacturer’s sales force, hiring manufacturer’s agents.

It's one of the oldest concepts in business.

Focus is mainly on productivity level, low costs and mass distribution.

Quality and features play an important role.

It's commonly used for markets where there is limited supply and few competitors.

Companies sell what they are good at producing.

The logistic channel

The promotions channel

The financial channel

The negotiation channel

The ownership channel

Awareness stage

Interest stage

Adoption stage

Evaluation stage

Trial stage

Logistics management

Supply-chain management

Marketing Management

Channel management

Distribution management

UNESCO

Unicef

Kızılay

McDonald’s

Greenpeace