Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
‘A set of brand assets and liabilities linked to the brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm or to the firm’s customers’. Which one below is defined in this description?
- 2
"_______________ is important for companies to understand the main customer groups and to make a selection about the target market(s)."
Which of the following fills in the gap correctly?
- 3
- An evaluation of the market and estimates of sales,
- Development of the marketing strategy,
- The planning and operation of the marketing function (internal and external) for maximizing sales,
- Conducting promotional activities,
- Setting budgets for the marketing activity.
- The evaluation of results by reference to internal data and the results of market research.
Which of the above does marketing include?
- 4
What is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors?
- 5
Which of the following approach is not included in cost-based pricing?
- 6
Which of the following is the correct consumer product classification for the example below?
'A family is planning to buy a Mercedes-Benz S-Class for 120.000 USD.'
- 7
Which of the following examples is a co-branding sponsorship?
- 8
Which market type includes individuals who buy products or services for personal consumption?
- 9
Considering the product mix of a company, which of the following best explains 'Apple Company' selling iPhone XS, iPhone XR, iPhone 8 and iPhone 7 in Apple Stores at the same time?
- 10
"Market ______ is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company."
Which of the following completes the sentence above?
- 11Which of the following is NOT among the steps that McDonald and Wilson suggested?
- 12
If a company is building plants in foreign countries and employing local labor, it means that it is in the ............ market.
- 13
Which of the given statements is the definition of "Possession utility"?
- 14
Considering the role of marketing channels, which of the following best explains the example below?
'A company buys variety of products from producers for reselling in association with each other.'
- 15
Which pricing steps should be taken to survive/maintain status quo?
- 16
What is a strategic pricing gap?
- 17
Which of the following is the term used for sets of interdependent organizations involved in the process of making a product or service available for use or consumption?
- 18
What type of distribution is used in the example below?
'Coca-Cola is distributed through every sales center or outlet almost everyday.'
- 19
_______ utility is the value consumers put on buying a product and having the freedom to use the product.
Which of the following completes the definition above?
- 20
Which of the following means the shortest and simplest of distribution channels, and it does not contain any intermediary manufacturer and consumer?