Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following 'Product Mix Pricing Strategies' best explains the example below?
'A company sells its popular clothes softeners packed together with its wet towels which are not that popular.'
- 2
"A marketing system includes the company, its suppliers, ________________, marketing intermediaries and the consumers." Which of the following can complete the gap correctly?
- 3
What are the factors influencing pricing decisions in a market?
- 4
In which concept do companies sell what they are good at producing?
- 5
What type of retailing is mentioned in the following example?
'People buying soda from a vending machine in a shopping mall.'
- 6
How many steps are there in price setting process?
- 7
Which of the below is the limitation of branding to sellers?
- 8
Which of the following is the management of a network of relationships within a firm and between interdependent organizations and business units consisting of material suppliers, purchasing, production facilities, logistics, marketing, and related systems that facilitate the forward and reverse flow of materials, services, finances and information from the original producer to final customer with the benefits of adding value, maximizing profitability through efficiencies, and achieving customer satisfaction?
- 9
Which of the following is a price-adjustment strategy?
- 10
How do you calculate break even pricing?
- 11
Which marketing channel is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer?
- 12
"It is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors" Which type of product described here?
- 13
Since product is defined as 'anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need', which of the following is NOT a product?
- 14
Which marketing system joins production and distribution functions under single ownership and makes the producer undertake the functions of wholesaler or retailer?
- 15
Which of the following is the term used for charging too low price to drive a competitor out of business?
- 16
Healthcare and travel are examples for which of the following?
- 17A free map of the town in every room and remote-control satellite TV are example of which level of product?
- 18
How many groups do products fall into according to their durability and tangibility?
- 19
Which of the following is NOT one of the five main categories that a company should choose its orientation towards marketplace?
- 20
Which of the following is the lower limit of price?