Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following components of holistic marketing includes activities like how to sell the product, and considers the legal, ethical, social and environmental effects of marketing activities?
- 2
Which of the following kind of market is a nonprofit institution?
- 3
Which happens after a product is produced?
- 4
When the economic impacts of marketing and logistics are taken into consideration, which concept explains the value or usefulness of a product in meeting customer needs and wants?
- 5Which of the following is NOT a question that a marketing manager should consider?
- 6
What is value pricing strategy in marketing?
- 7
In which pricing method companies set high prices to get the highest revenue?
- 8
Considering the 'Classification of Consumer Products', which of the following best classifies the example below?
'John buys his wife a 8.500 dollar bracelet from a Cartier jewellery store for their 5th wedding anniversary.'
- 9
Which of the following wholesalers are independent intermediaries who take ownership of the goods, bear risks, often purchase goods and resell them to industrial buyers?
- 10
What kind of marketing occurs when any type of customer-oriented marketing activity, which creates a connection to the customers is mentioned?
- 11
Which of the following is NOT one of the flows in the distribution channels?
- 12
Which one below is an example of a durable product?
- 13Which of the following is the third step of the marketing processes for maketers to follow?
- 14
How many steps does evaluation of the major channel alternatives in terms of economic criteria involve?
- 15
The pricing decisions for a product are affected by internal factors. What costs affect prices as a internal factor?
- 16
Which of the following is NOT a category of markets?
- 17
What are consumer products that the customers buy frequently, immediately, and with a minimum comparison and buying effort called?
- 18
Which function of marketing channels refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?
- 19The cleanliness of bed and the room and the degree of quietness in a hotel room are examples for which level of product?
- 20Which of the following CANNOT be an advantage of working with an intermediary?