Marketıng Management (ENG)
Deneme Sınavı Soruları
- 19 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following can be defined as “a cluster of actual and potential buyers of a product or service”?
- 2
Launching the “Iamsterdam” sign that has been a successful marketing slogan, Amsterdam has changed its focus from attracting tourists to promoting city as an ideal location to do business and organize international conferences.
What kind of marketing campaign is it an example of?
- 3
Franchising system like McDonald’s, Burger King and Pizza Hut in fast food industry are examples to ............?
- 4
Which of the following is the definition of market-skimming pricing?
- 5
Which of the following is an external factor affecting price decisions?
- 6
Which of the below factors can a company manage?
- 7Which of the following about 'cost' is TRUE?
- 8
I - establishing channel objectives and constraints
II -evaluating the major alternatives
III - analyzing customer needs and wants
IV - identifying major channel alternatives
What's the best order of the given steps of efficient channel design?
- 9
Which one below is NOT one of the brand decisions?
- 10
Which one below is NOT one of the six levels of the product hierarchy?
- 11
Which of the below is NOT one of the elements of product hierarchy?
- 12
What is done to drive a competitor out of business?
- 13
Which of the following is the best option to complete the sentence below?
' ____________ are tangible goods normally consumed in one or a few uses.'
- 14
What are new product of pricing strategies?
- 15
Considering the distribution channel system service outputs, which of the following best explains the example below?
'A white goods selling company also promises the customers with installation and repairs.'
- 16
In which of the following business concepts, the main aim of the company is to increase production level regardless of the demands of the consumers?
- 18
Which of the following refers to utilizing only a limited number of intermediaries within a given market?
- 19
“A _______________ is particularly applicable when there is low brand loyalty whereas a pull strategy is especially appropriate when there is high brand loyalty and high involvement in the category, when consumers are able to receive differences between brands, and when they chose the brand before they go to store.”
Which of the following completes the gap correctly?
- 20
What is 'the process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company' called?