Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
What is the function of promotion channel?
- 2
Which of the following is not included in a modern marketing system?
- 3
If you place your product in the market below the average price that a similar product is sold in the market what kind of a pricing strategy do you follow?
- 4
Which of the following channel includes transferring of the title to the goods?
- 5
Which of the following levels of product refers to all the augmentations and transformations the product might undergo in the future?
- 6
Which of the following is NOT one of the functions of branding?
- 7
Which of the following is a process of dividing the market into smaller groups?
- 8
What is the core product/benefit of a restaurant?
- 9
What is the right order of the steps in the adoption process?
- 10
In which of the following product life-cycle stages sales has the product achieved acceptance by most potential buyers and thus seeing a slowdown in sales growth?
- 11
Which one below is an example of co-branding?
- 12
What is the term used to refer to the practice of reducing prices for a limited time period?
- 13
In which of the following 'product life-cycle stages' competitors are few?
- 14
Which of the following refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?
- 15
Which of the following is the term used for the total of all the values customers sacrifice, to possess a product or get a service?
- 16
Which of the following 'New-Product Pricing Strategies' best explains the example below?
'A multinational chemical company release its new cleaning product with a low price and wants to get into the market as quickly as possible.'
- 17
What kind of power is used by the manufacturer in the example below?
'A food company asks its franchisees to redecorate their stores, and all the franchisees agree since they are happy to work with such reputable company in the market.'
- 18
In which of the following product life-cycle stages does a product reach its saturation point, thus being replaced by new products?
- 19
Which of the below is NOT about Brand Name Selection?
- 20
What do you call the basic product?