Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following is NOT a factor that marketing includes?
- 2What is the terms used to refer to charging a too low price (sometimes below the cost) to drive a competitor out of business?
- 3
According to the relationship between the industry and the market which of the following is TRUE?
- 4
An integration of an airline company with a travel agency or insurance company is an example for ............?
- 5
What do you mean by price?
- 6
Which one below could be considered as an expected product at a hotel?
- 7
" It consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone"
Which of the following has the definition given above?
- 8
How many types of entities does marketing activity mainly deal with?
- 9
I. Marketing channel is set of interdependent organizations.
II. Operating a marketing channel is a process.
III. Logistics does not affect individual consumers.
IV. The purpose of the marketing channel is to satisfy the final customers in the market.
Which of the statements above are true for marketing channel?
- 10
Considering the Marketing Process which of the following best defines the example below?
'A hotel management realises that there is a high demand between its guests to visit the local attractions and organises tours to make more profit.'
- 11
Which of the following terms fills in the blank accurately?
"____________refers to bringing together similar inventory from a number of sources into a larger homogeneous supply"
- 12
Which of the following 'Holistic Marketing Dimensions' considers customers, partners, employees, and financial community?
- 13
Which one below is NOT one of the dimensions of the product mix of a company?
- 14
Which of them below is NOT a product?
- 15
What's first step that marketers need to follow in their marketing processes?
- 16
IKEA’s use of both physical store and internet store for furniture sales is an example for which of the following marketing systems?
- 17
Which of the following terms is not included in the definition of "marketing channel"?
- 18
Which of the following is the best option to complete the sentence below?
A ............ is the fundamental need or want that consumers satisfy by consuming the product or service.
- 19
Which of the following is NOT an output distribution channel system produces?
- 20
What term describes Coca Cola's staring to produce Coca Cola Zero and Coca Cola Diet?