Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following is an advantage of using third party logistics service providers?
- 2Which of the following is not among the product mix pricing strategies?
- 3
Which of the following is the market where people buy vegetables, fruit, flowers, meat, fish and groceries?
- 4
"____________________ is the value consumers put on buying a product and having the freedom to use the product."
Which of the following completes the gap correctly?
- 5
What is the lower limit of prices?
- 6
- Suppliers
- Companies
- Competitors
- Marketing Intermediaries
- Consumers
Which of the above are among the main players who come together in a marketing system?
- 7
Which of the following refers to a distinct unit within a brand or a product line distinguishable by size, price, appearance or some other attributes?
- 8
Which of the following 'Competitor-Based Pricing' best explains the example below?
'A chocolate company releases a new product with a very low price to attract its customers.'
- 9
Which of the below is a cause of price decrease?
- 10
Which of the given order is accurate for marketing flow?
- 11
"the value or usefulness of a product in meeting customer needs and wants"
which of the following terms has the given definition?
- 12
Which of the following levels of product best explains the situation below?
'Aegean Restaurant serves fresh sea food to its customers on every visit and the customers become regulars because they are extremely satisfied with what they eat?
- 13
Which of the following includes all activities related to receiving, entering and processing orders?
- 14
Which of the following is one of the limitations to the customer in terms of branding concept?
- 15
Which of the following is the best option to explain the example below in terms of product mix?
'Arçelik Company decides to add another line to its entertainment and home appliances lines and stars to produce e-bicycles.'
- 16
Which of the following is the correct product level for the example below?
'EAU Palm Beach Hotel in Florida greets its guests with chocolate covered strawberries and their favorite drinks at the front drive, and present regular guests Havaianas for free.'
- 17
Which of the following is a practice of adjusting prices continually to maximize revenue?
- 18
What is the amount of money paid by consumers to possess a product or get a service?
- 19
Which of the following is the overall goal of logistics?
- 20
I. Wholesale merchants
II. Industrial distributors
III. Independent intermediaries
IV. Brokers
Which of the options above are among full-service wholesalers?