Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Considering the five levels of product, which of the following explains the example below?
'Turkish Airlines cabin crew delivered heart shaped chocolate to all passengers on board on St.Valentines day.'
- 2
Which of the below can be defined as “the management of a network of relationships within a firm and between interdependent organizations and business units consisting of material suppliers, purchasing, production facilities, logistics, marketing, and related systems that facilitate the forward and reverse flow of materials, services, finances and information from the original producer to final customer with the benefits of adding value, maximizing profitability through efficiencies, and achieving customer satisfaction?
- 3
Which of the following pricing strategy aims to sell less demanded products together with highly demanded ones at a discounted price?
- 4
Which one below is a social concern in pricing aims?
- 5
Which of the following is the market category for the example below?
'Toyota Motor Company in Adapazarı buys parts for its production line from local producers.'
- 6
Which of the following is not among the flows in the distribution channels?
- 7
Which of the following causes a price cut?
- 8
When was the marketing concept originated?
- 9
- Consumer
- Business
- Global
- Nonprofit
- Governmental
Which of the above are among the market types?
- 10
Which of the following is the term used for charging too low price to drive a competitor out of business?
- 11
What kind of power is used by the manufacturer in the example below?
'A food company asks its franchisees to redecorate their stores, and all the franchisees agree since they are happy to work with such reputable company in the market.'
- 12
Which of the following is an external factor affecting price decisions?
- 13
Which of the below definition is for promotional pricing?
- 14
Considering the 'Classification of Consumer Products', which of the following best classifies the example below?
'John buys his wife a 8.500 dollar bracelet from a Cartier jewellery store for their 5th wedding anniversary.'
- 15
Which of the following is NOT an output distribution channel system produces?
- 16
"It is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors" Which type of product described here?
- 17
‘A set of brand assets and liabilities linked to the brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm or to the firm’s customers’. Which one below is defined in this description?
- 18
Which of the following is NOT a category of markets?
- 19
" It is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer."
Which of the following has the given definition?
- 20
Which market type includes individuals who buy products or services for personal consumption?