Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following is NOT among the dimensions that are important to understand the design of an organization?
- 2
Which level of organizational strategies answer the question of what businesses we should be in?
- 3
Which of the below is TRUE about strategic planning process?
- 4
Which of the following sales promotion techniques offers the consumer more products at a lower price like 3 products for the price of 2?
- 5
Which of the following is the types of competition that there are homogeneous products and lots of buyers and sellers in the market thus there is no firm becoming large enough to affect prices?
- 6
Which one below is an “interdependent system or network of activities, connected by linkages”, thus supporting the analysis of internal environment of a company?
- 7
Which of the following is what managers do for creating organization’s strategies?
- 8Which ones are the objectives for strategic business units? I. Specific II.Measurable III.Achievable IV.Relevant V.Time-sensitive
- 9Which of the following is not true for "technological environment"?
- 10
Which of the following does Strategic Management consist determining long-term performance of a company?
- 11
Which option below gives the micro external environment’s actors correctly?
- 12The person at a company who focuses on the special personnel and/ or the performance of special activities directed at an organisation’s most important customers is called:
- 13
" using another firm for the manufacture of needed components or products or delivery of a service"
Which of the following terms has the definition given above?
- 14
Which of the following is not included in a modern marketing system?
- 15
Which of the following is the best option to complete the sentence below?
' ____________ are tangible goods normally consumed in one or a few uses.'
- 16Which of the following is not among the product mix pricing strategies?
- 17
Considering the Marketing Process which of the following best defines the example below?
'A hotel management realises that there is a high demand between its guests to visit the local attractions and organises tours to make more profit.'
- 18
Which one below is NOT one of the brand decisions?
- 19
Which marketing system joins production and distribution functions under single ownership and makes the producer undertake the functions of wholesaler or retailer?
- 20
Which option below is one of the limitations of a brand to consumers?