Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following examines the opportunities for developing or buying new products for new markets and is the final option to use?
- 2
Which option belongs to strategic planning?
- 3
Which one below is true for the concepts of vision and mission?
- 4
Which of the following units is responsible for the strategic control?
- 5
Which of the followings are the elements of the promotional mix?
I. Advertising
II. Direct marketing
III. Sales promotion
IV. Personal selling
V. Public relations
- 6
A company may choose to use ________ which examines the opportunities for developing or buying new products for new markets.
What should be written in the blank?
- 7
Which of the below guidelines for effective strategic planning process is NOT correct?
- 8
Which Porter’s generic strategy is used when a tailor specializes in cocktail dresses and gowns only serves in two districts of Izmir?
- 9
What outsourcing means?
- 10
Which one of the following marketing organizations has the advantage of simplicity of organizational levels to reduce hierarchy?
- 11
Which of the following is the message execution style of the example below?
'Tarkan, a very famous pop star in Turkey, recommends a soft drink to people.'
- 12Which of the following is not one of 4Ps of marketing, which are considered the key elements for marketing strategy ?
- 13
Which of the following quadrants has low growth rate and high market share in the BCG matrix?
- 14
Considering the distribution channel system service outputs, which of the following best explains the example below?
'A white goods selling company also promises the customers with installation and repairs.'
- 15
What is a competitive price?
- 16
Which happens after a product is produced?
- 17
Which of the following is the market category for the example below?
'Toyota Motor Company in Adapazarı buys parts for its production line from local producers.'
- 18
If a company is building plants in foreign countries and employing local labor, it means that it is in the ............ market.
- 19
When the economic impacts of marketing and logistics are taken into consideration, which concept explains the value or usefulness of a product in meeting customer needs and wants?
- 20
I. Wholesale merchants
II. Industrial distributors
III. Independent intermediaries
IV. Brokers
Which of the options above are among full-service wholesalers?