Deneme Sınavı Soruları

In which of the following message execution styles do “typical” people use a product in a normal setting?

Which of the following is an organisation which serves for different markets and user groups with distinct buying preferences and practises?

"_____ is the reactions of the receiver after being exposed to the message. Ignoring the message may be another type of it." Which of the following term used in marketing communication completes the sentence? 

What is a marketing audit and what is its purpose?

1. To raise prices on products
2. To try cutting costs by acquiring resources at lower prices
3. To make the resources more productive

Which of the given above is among the ways to improve profitability?

Match the following terms about corporate strategies with their correct definitions.

1. Growth
2. Stability
3. Renewal

1. Continuing to offer the same products to the same markets, thus maintains the same market share.
2. Demonstrating organizational weaknesses which leads to declines in performances, therefore managers try to reduce costs by for instance restructuring their operations.
3. Expanding the organization’s businesses such as increasing the number of products they produce or markets which these products are distributed.,

Which of the following guidelines should be pursued in order to achieve an effective strategic planning process?

Which of the below companies adopted the price leadership model?

Which of the following competitive force is the case when the firm’s products are not differentiated and there are many alternative products in the market?

"The organisation of marketing department is divided into the five
categories." Which one of the following is not one of them?

Which of the following aims to create a demand on consumers by directing promotional efforts mainly to consumers?

Which of the following tools didn't take part in the traditional promotional mix, but was added later due to the changing marketing environment?

Which of the following is not one of the elements of the communication process?

Which of the following is NOT one of the cost-based pricing approaches? 

Which of the following is a price-adjustment strategy?

Which of the following 'Product Mix Pricing Strategies' best explains the example below?

'A company sells its popular clothes softeners packed together with its wet towels which are not that popular.'

How many steps does evaluation of the major channel alternatives in terms of economic criteria involve? 

Which function of marketing channels refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?